July 10, 1996
Media Contact: Joann Rodgers
Phone: (410) 955-8659
Company Will Customize Consumer Healthcare Content for Licensing Partners
BLUE BELL, PA, July 10, 1996 -- InteliHealth, a company that is revitalizing healthcare information for consumers in the electronic age, today introduced a multimedia database that offers one of the most comprehensive resources for healthcare content. The database provides the leading multimedia home for Johns Hopkins healthcare information. It will deliver authoritative information in highly engaging interactive formats.
InteliHealth will license its content to on-line services, corporate Web sites, traditional media companies, and other distribution channels. The company will customize content for each medium so that it speaks directly to the targeted audience of each partner.
The InteliHealth database will consist of more than 50,000 pages of health information and products. Johns Hopkins, one of the world's best-known medical institutions, is the principal authority behind all content, a role that is part of the institution's larger business relationship with InteliHealth.
"The InteliHealth database provides a multimedia home for Johns Hopkins' expertise in the electronic age, offering the most reliable resource for trustworthy and compelling healthcare content," said Tom Durovsik, CEO of InteliHealth. "InteliHealth will meet the increasing demand for quality content that can help boost traffic across a growing number of distribution channels. Our content will draw consumers, giving them access to information that moves beyond clinical textbook information and allowing them to gain control of their personal health management."
One of the cornerstones of the InteliHealth database is its Health Library. Covering a wide array of topics including cancer, diabetes, allergies, heart conditions, stress and pediatrics, the library also houses resources such as a medical dictionary and a drug database. Additionally, it incorporates information from the National Institutes of Health and the National Health Council, whose members include many of the leading non-profit health organizations.
Beyond the Health Library, there are a wide variety of learning opportunities for consumers. They can access breaking headlines, forums, and bulletin boards, subscribe to leading newsletters, or participate in chat groups with experts and celebrities. The database even houses an Exploratorium, an interactive learning center which provides a host of games such as trivia quizzes, pollen maps and a Baby Growth Calculator.
The InteliHealth database provides services that allow consumers to act easily upon any knowledge they gain. For example, there are shopping services through which consumers can order research papers or catalog products. Consumers can even e-mail questions for direct response from a Johns Hopkins doctor.
The InteliHealth database also will include features that allow consumers to navigate information according to their personal needs. For example, there will be services through which consumers can run queries or customize their own Web sites.
While customizing content for licensing partners, InteliHealth plans to market its database direct to consumers through its own Web site to be launched in the fourth quarter of 1996.
"InteliHealth is pioneering the trend towards revitalizing healthcare information for the electronic age," said Daniel Nathans, M.D., interim president of The Johns Hopkins University. "Johns Hopkins is pleased to participate in a venture that extends our commitment to enhancing the health of people everywhere."
InteliHealth was formed as a joint venture between Johns Hopkins University and Health System and U.S. Healthcare (NASDAQ: USHC). U.S. Healthcare, which holds a majority ownership position in InteliHealth, has provided $25 million in funding commitment for the company. Johns Hopkins holds an equity stake in the venture and will receive a royalty based on InteliHealth revenues.