UPSCALE PAVILION RENOVATIONS TAKE HOPKINS BACK TO THE FUTURE

February 1996
Media Contact: Joann Rodgers
Phone: (410) 955-8659
E-mail:jrodgers@welchlink.welch.jhu.edu xxxxx@welchlink.welch.jhu.edu

Johns Hopkins Hospital is set to open the Marburg Pavilion, an upscale unit where patients will receive the best medical care in the world in surroundings more reminiscent of a five-star hotel than a conventional hospital.

In an effort to attract patients who demand deluxe accomodations, service and surroundings, as well as high quality care, Hopkins refurbished a wing in one of its most beautiful historic buildings. Administrators went back to the Hospital's beginnings, even using antique furniture owned by its first surgeon-in-chief. The Marburg Building has a long history of meeting the needs of private patients, including such celebrities as the King of Siam and Clark Gable. When it opened at the turn of the century, it was designed to accommodate paying patients in private rooms. Indeed, in his original letter to Hospital trustees, founder Johns Hopkins said he wanted provisions made for a limited number of paying patients so that the Hospital also could afford to care for the poor.

In the new unit patients will find: 16 private rooms, six of which can be converted to two-room suites, a gourmet food service available during extended hours, phones with fax, modems, direct long-distance service, televisions with premium cable stations and VCRs, wood floors and custom cabinetry, oriental-style rugs and elegant fabrics.

Seated at a 19th century carved French desk, a guest services coordinator, acting much like a hotel concierge, will assist patients and their families in obtaining theater tickets, limousine or laundry services. She expects to cater to the requirements of a rapidly growing international clientele.

"We're not creating a new kind of medical care," says Toby Gordon, vice president of planning and marketing for The Johns Hopkins Health System, "but this unit will offer superior service. More importantly, it will pilot selected services that ultimately will be introduced throughout the hospital. This is our laboratory for service and quality. It's designed to attract people who are willing to pay a surcharge for the amenities."


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